With over 35 years of business development and marketing experience, Rich provides expertise in all aspects of branding, marketing, demographic market segmentation, and digital media. Rich has helped clients like Hankook Tires, Mobil Oil, Hertz Corp, CarFax, Hennessey Industries, Hino Trucks, and Union Carbide’s Prestone Anti Freeze and more than 100 automotive products elevate their brand and increase awareness.
His 20 years working with Hankook Tire America was highlighted when he conceived and implemented a multi-level sports marketing program through contracts with MLB, NBA,NFL, NCAA, and NHL. He successfully leveraged these sports marketing programs to promote the Hankook brand in more than 1500 independent tire dealers nationwide. He developed integrated marketing programs, direct response, email campaigns and point of sale programs for over 30 tire products. Additionally, he was responsible for helping to name, design the sidewall for the DynaPro series used as the OE on the best selling truck in the world, the Ford F150.
Through his deep-rooted experience in the tire marketing and advertising industry, Rich will help find the right media to promote the right product. Whether working with retailers or manufacturers, Richard understands the dealer’s needs and how to help them succeed.
And Rich is principal of Fifteen Degrees. A digital marketing and branding agency located in New York.