Tire Consultants Group (TCG)

Our Team

Business Growth, Marketing, Strategic Planning, Product Development

With extensive experience in marketing, strategic planning, sales and operations, Dan’s background with midsize and Fortune 100 companies has provided him with broad skills and experience to solidify client relationships while moving the organization in new directions.

With over two decades of experience in industries ranging from automotive to tools and personal protection equipment, Dan has made formative change in elevating brand awareness while reinforcing and energizing company profitability. Focusing on everything from the creation and development of consumer products to overseeing e-commerce development for Goodyear Tire and Rubber, a $16 billion global manufacturer, Dan brings hands-on expertise to critical areas of innovative business development.

Dan began his professional career in 1995, where he served as an engineer on the Thomson Technical Leadership Program. Thomson, based in Indianapolis, IN, is better known by its market leading brands RCA and GE Consumer Electronics. He moved on to serve as manager of OEM Business Development two years later, and in 1999 became project manager of new product introduction, where he headed product development of all new TV cabinet designs in manufacturing plants in Mexico. He held the post until 2001.

The entrepreneurial spirit beckoned, and later that year Dan founded Blue Ideas, Inc., where he created, launched and managed the enterprise from scratch. The company supplied innovative consumer products in the high-margin computer accessories category. He oversaw every facet of the company for three years.

In 2004 Dan moved to Aearo Technologies, the largest supplier of safety and personal protection equipment. At Aearo he served as manager of new business development for three years, then was named senior marketing manager of new products, a post he held until 2009. Based in Indianapolis, Aearo logged $450 million in sales before being acquired by 3M. Dan subsequently moved on to Ames True Temper, a manufacturer of outdoor tools. At Ames he held the post of director of marketing and product development from 2009 to 2013. With these two roles, Dan successfully launched over 200 new products, doubled the size of several business lines and delivered retail access to thousands of new locations to support this growth.

Dan brought his business expertise and insight to the Goodyear Tire and Rubber Company in Akron, Ohio in 2013, first as general manager of business development, then moving on to the post of general manager of e-commerce.

In the business development arena at Goodyear Dan designed new processes to streamline consumer strategies and enhanced new OE processes to ensure accuracy, facilitate strategy alignment and deliver quantitative, fitment selectivity models to maximize profitability. As general manager of e-commerce, Dan was a growth and operations leader, overseeing the process for online product purchasing. He also led internal IT teams to develop new systems to improve inventory access and accuracy for installation partners as well as integration with large national retailers. Under his leadership the company improved inventory availability, while adding capability to increase installation base. In addition, inventory data improved to an hourly feed under Dan’s watch.

Dan’s deep understanding of business development, marketing, and the Internet’s vital role in fueling commerce will prove invaluable at Tire Consultants Group undertakes new initiatives to build and serve its growing customer base.

Sales, Marketing, Business Expansion and Distribution

Todd’s success as a senior executive delivering key targets across multiple industries, spearheading transformational change while amassing talent, have given him the vision and hand-on expertise to excel on numerous fronts, immediately and down the road.

With over three decades in the automotive industry and in compatible business environments, Todd has been instrumental in executing quantum change in the areas of sales and marketing, yielding rigorous market growth and innovative distribution systems. He has excelled in B-to-B and B-to-C arenas and in diverse industries ranging from sporting goods and vehicle sales management to tire sales, marketing and distribution.

Beginning his professional career in 1984, Todd served for two years as staff auditor at Price Waterhouse in Peoria, IL, where he performed audits, financial statement presentation and financial/operational consultation. This included Fortune 100 firms with SEC reporting requirements, owner-managed businesses, and not-for-profit organizations. Subsequently Todd served as field sales manager for Ford Motor Company, where he managed vehicle wholesaling, served as salesperson and product training specialist, and oversaw merchandising activities as well as customer satisfaction processes and business management.

From 1991 to 1994 Todd served with Mazda Motor of America, Inc. in Irvine, CA, first as a member of the Amati Task Force (conducting initial dealer interviews, market evaluations, candidate selections, business plan preparation and dealer candidate presentations to Amati management, the President and the COO of Mazda Motor of America), then as Manager of Regional Marketing Programs and Incentives. In this role Todd oversaw a $415 million incentives budget; developed a rules and regulations handbook; instituted an incentive budget tracking system; and implemented regionalized lease programs and on-line links between regions, corporate and program headquarters.

Todd moved on to Wilson Sporting goods in 1994, first as special assistant to the general manager, and then as mid-Atlantic regional sales manager. In this role Todd developed key accounts (including Edwin Watts Golf Shops, Marriott Golf and Martin’s Golf), resulting in sales of over $20 million annually. He also produced double-digit increases in both sales and distribution by strategically realigning Florida sales territories to allocate additional resources and associates in the company’s fastest-growing market.

From 1996 to 1999 Todd increased sales 38% by managing 10 national accounts (Dick’s Sporting Goods, Sears, and Modell’s) and two outside rep groups by redesigning quarterly sales programs to align with corporate targets. He also led the mid-Atlantic region (a 15-state region with 16 sales representatives) to #1 in 1999-2000 Fat Shaft Cup, which recognized top efforts in sales and quality distribution. He increased iron sales 40%.

In his final two years at Wilson Todd served as global business director for golf clubs. In this position Todd managed all business and marketing activities for Wilson’s $111 million golf club business unit, including new product design, development and market introduction. He also managed the unit’s $9 million advertising and promotion budget. Todd also led highly creative and successful cross-functional teams in: consumer concept development and testing; R&D project definition; product testing; supply-chain management; package design; store fixturing; and advertising and public relations.

Todd directed global implementation of all marketing elements with special emphasis on Western Europe and Japan, and developed key strategies with promotional partners, including Golf Digest, Golf Magazine and Power Bar. He increased premium club sales 33% over two years by focusing product launches on one sub-brand (Deep Red), leveraging advertising and promotion for total product portfolio.

Beginning in 2004 Todd commenced over a decade at Goodyear Tire & Rubber Company in Akron, first as general manager of the Southeast region, then assuming the role of general manager in Goodyear’s All-Terrain category. He moved on to become director of dealer retail and wholesale distribution, and finally to the post of senior director of channel sales at Goodyear. Todd developed new sales and distribution strategies to reduce company-owned wholesale centers and to better utilize regional distributors to service independent retailers. He established Goodyear’s Tire & Service Network, which executed service brand strategy for tire dealers and brought alignment with independent board to oversee Network marketing and expenditures.

At Goodyear Todd also re-deployed the field selling organization and operational support teams to align resources with growth markets and efficiently execute against sales targets to service wholesaler distributors and large retailers, among them Wal-Mart. Further, Todd led the Consumer Replacement sales organization with nine sales channels and over 850 associates, responsible for delivering 42 million units, $4.2 billion in total revenue and a key contributor to 12 consecutive quarters of record profits in North America.

Todd’s vast background and hands-on experience in sales, marketing and distribution will be a boon to Tire Consultants Group as it leverages new initiatives and makes deeper inroads into the tire industry.

Business Development, System Consulting, Strategic Planning

Peter’s experience in the automotive vertical market has given him both a deep understanding of and keen insight into the machinations of the aftermarket industry, working with dealers, manufacturers and distributors at all levels.

With nearly four decades in the industry, Peter has concentrated on improving sales, as well as increasing productivity and efficiency of different vertical markets such as manufacturing, distribution and retailing. He has honed his skills in a variety of venues, all leading to improved sales, sharper systems development, and smarter business enhancement.

Active in business since 1974, Peter served as Senior Account Manager in the Dealer Services Division at ADP Corporation from 1993 to 1995. At ADP, Peter managed the strategic planning and development of a new territory for the Dealer Services Division. In that role, Peter targeted new car dealershipusing competitive in-house accounting, parts, service management and dealer communications systems. He performed detailed analyses of dealer operations resulting in increased operational efficiency and productivity, improved customer satisfaction and increased profitability within each functional area including, sales, finance, parts and service.

In 1995 Peter assumed the role of Vice President, Sales at Signal Software in Pittsburgh and subsequently assumed that same role at OpenWebs, an affiliated company offering tire industry specific software. Peter led a large regional tire and automotive service dealer through the process of determining which point-of-sale system provider could best integrate with their existing back end system. He also oversaw an effective supply chain management system, and provided strategic leadership of a management team to help develop the company's overall product, marketing, pricing, vertical market and growth strategies. In addition, Peter developed competitive market analyses and sales plan strategy documents, identified and negotiated with new vendors for catalog content data, and sold the company's first integrated point-of-sale, ERP and intelligent B2B and Application-to-Application trading system.

Since being acquired by MAM Software in 2004, Peter has maintained a consulting relationship with the company, offering their software and services when they were an appropriate solution for a dealer’s business needs.

In 2010 Peter established a consulting relationship with Royal 4 Systems; he helped shape their standard warehouse management software for the tire industry prior introducing it regional and national retailers and wholesalers. There are now over 40 tire warehouses that have since streamlined their business operations with the Royal 4 warehouse software.

Peter has served as a tire industry business and systems consultant — with MAM Software since 2004 and Royal 4 Systems since 2010. He has worked within the automotive after-market helping tire dealers, automotive service centers and manufacturers to make informed technology decisions on the following, point-of-sale systems, warehouse management, demand forecasting, supply chain and logistics, B2B, B2C, Web site design and document imaging. Peter also partnered with leading software providers, utilizing their software to help dealers to increase sales, reduce costs, improve customer service, increase productivity, streamline operations, and implement supply chain strategies.

Peter has completed projects for tire retailers, regional tire and automotive parts wholesalers, and for commercial tire dealers that rank among the industry’s largest and most well-respected companies.

Import Management, Security and Compliance

Christine has made significant inroads in the areas of importer security, compliance and consultation, serving as the integral link between product importers and prospective customers here in the United States.

For over two decades, Christine has helped offshore companies to navigate the sometimes-treacherous waters of conducting business stateside. She has worked tirelessly with offshore firms, helping them to understand the risks and mine the rewards of doing business in the American marketplace.

Beginning her career in 1995 as a product manager importing chemical fertilizers into the Chinese market, Christine subsequently moved to the United States in 1999, where she exported domestic fertilizers. Five years later, Christine turned to the tire business, serving as Import Manager for TBC Corporation’s offshore sourcing function. At TBC she focused on the commercial side of the business, which included project management, product introduction and supply, pricing negotiation, vendor relations, and ongoing logistical process improvement, in cooperation with internal and external functional teams.

As her 20-year tenure in the import/export business progressed, Christine noticed that many companies trying to break into or expand in the US marketplace did not understand the importation process well enough to circumvent the commensurate risks associated with it, leaving them exposed to significant non-compliance issues and liabilities. She sought to help these importers by securing a license from US Customs and Border Protection, becoming a full-time Customs House Broker in August 2014. Her experience in the tire business has proven to be an invaluable asset to importers in the tire and wheel industry.

In this regard Christine has provided a variety of services, including:

  • Automated Brokerage Interface (ABI) for electronic entry filing
  • Automated Clearinghouse (ACH) for automated customs-related payments and refunds
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  • Classification Service
  • Compliance Consultation Services
  • Remote Location Filing for importations nationwide
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  • Post Entry Amendments
  • ISF Filing
  • Customs Bonds
  • Cargo insurance

As an expert in customs brokerage, Christine has helped countless importers to market products in the US. She is skilled at guiding first-time as well as seasoned importers toward understanding the risks and responsibilities inherent in introducing and marketing products stateside. Christine consults on the nuances of importing to ensure that clients are fully cognizant of the laws, regulations and tariffs surrounding the successful import business.

Finance, Accounting and Risk Management

John is a successful entrepreneur and seasoned business professional with an impressive and diverse background, principally in the areas of finance, accounting, and risk management. He has held senior positions with several of the tire industry’s leading tire purveyors. Having passed the CPA exam, John brings unique, in-depth knowledge that spans virtually the entire financial spectrum.

After serving as an accountant and business consultant, John joined tire retailer and wholesaler Robert C Stotler, Inc., where he held the post of Accountant, reporting to the president and owner. Subsequently John assumed the role of Staff Accountant, Assistant and then Controller at Merchants Tire Company, a $350 million Virginia-based tire retailer, wholesaler, commercial purveyor and retreader. John moved on to serve as Controller at commercial tire and retreading firm Friend Tire Company in Maryland. He returned to Merchants Tire to assume the position of Financial Analyst.

John then joined American Tire Distributors, $1.2 Billion national tire wholesaler, to serve as its Northeast Regional VP of Finance. Subsequently John was tapped to serve as Chief Financial Officer at Treadways Corporation of Philadelphia, PA — $330 million subsidiary of Sumitomo Corporation of America, where he reported directly to the CEO. He then assumed the role of Vice President/Controller of Shared Services at TBC Corporation of Juno Beach, Florida, a $2.5 billion subsidiary of Sumitomo Corporation of America. John then moved to New York to take the position of Vice President, Business Investment in the Risk Management Department of Sumitomo Corporation of America, a $7 billion subsidiary of Sumitomo Corporation of Tokyo, Japan. Finally, John joined Global Stainless Steel Supply of Houston, Texas, a $270 million subsidiary of Sumitomo Corporation, to serve as its Vice President of Finance and Accounting.

John’s expansive background and intrinsic knowledge of finance and accounting matters as they relate to the competitive tire market will prove invaluable to Tire Consultants Group LLC going forward.

Market Research and Business Development

Art’s career has taken him from large international pharmaceutical concerns and market research firms to respected Original Equipment Manufacturer tire businesses and to his own consulting enterprise. With each successive endeavor Art has helped propel business and boost the bottom line of the company and its clients.

At Dealer Tire LLC, Art supported executive and functional level management in program management, sales, finance, IT, supplier relations and logistics. He engaged in strategic plan development and presentations, competitive intelligence, OEM program negotiations, trade show intelligence collection and sharing initiatives, and data analysis and insights. Art led or was involved in key business development projects and initiatives in preparation for pursuing growth opportunities.

For Smithers Rapra, a leading rubber and polymer testing, analysis and consulting firm, Art researched and wrote analysis/forecast published reports relating to the domestic and international tire industry, ranging from the tire lifecycle and intelligent tires, to truck and OTR tires.

In addition to working with Pfizer, Merck & Co., Omnicom and Ernst & Young LLP, Art established his own consultancy, Zephyr Research Partners LLC. There he provided strategic research and insights to support business planning, marketing, market entry and business development decisions for a variety of businesses ranging from boutique consulting firms to large multinational manufacturers. Art’s efforts at Zephyr were instrumental in helping clients to gain important market intelligence and capitalize on a changing marketplace.

Based in Cleveland, Art has a Master of International Business degree from the University of South Carolina. He is also fluent in German.

Retail Sales and Operations Management

Minoo has over 30 years of successful retail management experience with some of the largest and most notable retail organizations in the US market as well as the United Arab Emirates.

His career path has led him from managing various Parnelli Jones locations in Southern California, to becoming the General Manager for Discount Tire of California, directing 65 stores employing over 350 people in 30 states. After over a decade of service, winning numerous company awards, Minoo moved on to become a Regional Vice President of American Tire Depot, overseeing 69 stores, 450 employees, as well as their online tire sales. He also opened 10 new stores within a two-year period.

Most recently Minoo was General Manager for Zafco International, leading their long-term retail expansion plans and subsequent purchase of Martino Tire & Auto and adding 10 new locations in two years. Same-store sales increased 20% in the first year. He was then recruited by Zafco Global Headquarters on special assignment to revitalize their retail operations in Dubai.

Minoo is also fluent in Farsi, Hindi, and Gujarati.

His areas of expertise include:

  • Retail Sales, Marketing, and Advertising
  • Strategic Planning
  • Risk Assessment
  • Employee Recruitment, Training, and Management
  • Purchasing and Vendor Negotiation/Relations
  • Budgetary Compliance, P&L
  • Financial and Asset Management
  • New Store Development and Site Planning
  • POS System Implementation

Minoo’s wide-ranging expertise provides Tire Consultants Group with a deep well of knowledge and experience in the Retail channel.

Human Resources Management

Marty enjoys an impressive track-record as a visionary human resources professional with myriad achievements and accomplishments in a career spanning over 25 years.

A multidimensional human resources executive, Marty has been recognized for his leadership, strategic direction and for executive coaching in rapid growth and distressed economic environments. He has consistently delivered positive and sustainable employee relations and organizational effectiveness within multisite wholesale, retail and service industries. Marty has distinguished himself as a strategic business partner, employee recruitment specialist, and as an expert in employee relations, training and development, as well as in dispute resolution.

Marty’s additional competencies include:

  • Strategic Business Planning
  • Multisite HR Management
  • Compensation and Benefits
  • Organizational Design | Development
  • Employee Relations | Communication
  • Training and Development
  • Executive Coaching and Mentoring
  • Mergers, Acquisitions and Integration
  • Leadership Development
  • Safety Culture Development
  • Succession Planning
  • Employee Recruitment | Staffing

The bulk of Marty’s career has been devoted to the automotive industry. For over a decade he served as Director of Operations and Training for TBC Corp., a $4 billion automobile service and tire distributor in Atlanta.

Marty also served as Vice President of Human Resources in the Wholesale Division of TBC. The company was acquired by Sumitomo Corp. in 2005. Prior to TBC, Marty was Regional Human Resources Manager, Southeast Region, for Advance Auto Parts, a $4.5 billion retailer of automotive replacement parts and accessories. He also served as Regional Human Resources Director in the Penske Auto Centers Division of Penske Corp., with a workforce of over 5,000.

Marty’s career also includes serving as Human Resources Manager for Panolam Industries, a $200 million provider of building materials for the North American market based in Atlanta. He previously served as Human Resources Manager for Bass Pro Shops, a $3 billion purveyor of sporting, hunting, camping and fishing merchandise. The firm has over 20,000 employees. Marty also served as Personnel Manager and Human Resources Manager for Shaw Industries, a $4 billion Georgia-based manufacturer of carpeting.

Marty received a B.A. in Business Education from the University of Georgia. He has attained ISO 9000 Certification, and has won numerous industry awards throughout his career.

Marty’s breadth of knowledge and experience in human resources will prove invaluable to Tire Consultants Group as it expands its reach into the industry.

Product Marketing and Market Intelligence

Larry has a unique 37 year history in the tire industry that spans leadership roles as a Chemist in Research & Developement; Planning of new innovations and products; Product Marketing; and finally Market Intelligence and Business Analysis. Even before embarking on his career with Michelin, he attained a bachelor’s degree in Chemistry from the University of Missouri and quickly established himself as Laboratory Manager of Langston Laboratory of Kansas City; Vice President of Langston Laboratory of Puerto Rico; and Lab Manager & Development Director of Missouri Chemical (Division of Farmland Industries).

His passion for tires began at the Michelin R&D facility in Greenville, SC where after a year of technical training in France, he managed an effort to establish Michelin as the superior product in North America. While there he was also responsible for the concept-to-launch of new innovations and products for Original Equipment and Replacement Markets tires for passenger, light truck and heavy truck vehicles.

The Michelin acquisition of BF Goodrich & Uniroyal in 1992 sparked another career path for Larry in Product Marketing and Market Intelligence. For the past 22 years he graduated to the Michelin expert on all things product technology and market diagnostics. Both internally and externally he consulted with North American & International employees & clients on:

  • Tire knowledge
  • Market Characterization by product categories, consumer segments and price tiers
  • Strategies, Opportunities and Recommended Actions
  • Link between Original Equipment and Replacement Markets
  • Brand Essence and Competitor Landscape
  • Product Screen Optimization that maps retail business models to the national & local markets
  • Provide product & market training designed to enlighten members of the tire industry

Larry has been recognized for his contributions by the “Polaris” & “Marvel” awards for excellence in Marketing; Design School Instructor Awards; 2 scientific patents & a marketing patent for the logic of the Tire Selector; and through various introductions at Marketing & Sales conferences.

OTR (Off the Road), Mine Tire Engineering and Product Management

Tom is respected throughout the tire industry for his leadership and insights into the national and international OTR engineering arenas. A top-performing tire specialist and management professional with extensive domestic and international tire engineering experience, Tom’s understanding of the domestic marketplace coupled with his firm grasp of the offshore market accord him a keen perspective on current industry efforts and future trends.

Tom studied Business Administration at Portland State University in Portland, OR, and became certified in a range of tire engineering and management disciplines. A specialist in OTR tire sales and service, Tom is also known throughout the industry for skills in leadership, training, and customer service. Fluent in Mandarin Chinese, Indonesian and African dialects, he is also known for adeptness in management and business administration.

Tom served as Regional OTR Sales and Marketing Manager of the Southeast USA region for Tire Centers Incorporated, LLC in Orlando, Florida, where he oversaw all sales efforts of OTR tires. Subsequently he joined GCR Tire Company of Phoenix, Arizona as Mine Site Manger at Pinto Valley, where he assisted major mining operations and provided training for OTR technicians. From there Tom headed to Zacatecas, Mexico, to serve as Technical Manager at the Penasquito Mine for HSM Tire. HE then moved on to Eurotire, Inc. of Miami, Florida; there Tom held the position of Regional Manager of Mexico and Central America and Global Field Engineer. At Eurotire Tom traveled extensively evaluating both tire product performance and overall operating conditions. He also served as principle liaison between Eurotire corporate and local mining officials, recommended products, and completed surveys and reports.

Tom’s engineering, global management and hands-on OTR tire knowledge further enhance Tire Consultant Group’s expertise in bringing a wide breadth of experience to the marketplace.

Finance, Accounting and Senior Management

John is a successful entrepreneur and seasoned business professional with an impressive and diverse background, principally in the areas of finance, accounting, and risk management. He has held senior positions with several of the tire industry’s leading purveyors. Having passed the CPA exam, John brings unique, in-depth knowledge that spans virtually the entire financial spectrum.

After serving as an accountant and business consultant, John joined tire retailer and wholesaler Robert C Stotler, Inc., where he held the post of Accountant, reporting to the president and owner. Subsequently John assumed the role of Staff Accountant, Assistant and then Controller at Merchants Tire Company, a $350 million Virginia-based tire retailer, wholesaler, commercial purveyor and retreader. John moved on to serve as Controller at commercial tire and retreading firm Friend Tire Company in Maryland. He returned to Merchants Tire to assume the position of Financial Analyst.

John then joined American Tire Distributors, $1.2 Billion national tire wholesaler, to serve as its Northeast Regional VP of Finance. Subsequently John was tapped to serve as Chief Financial Officer at Treadways Corporation of Philadelphia, PA — $330 million subsidiary of Sumitomo Corporation of America, where he reported directly to the CEO. He then assumed the role of Vice President/Controller of Shared Services at TBC Corporation of Juno Beach, Florida, a $2.5 billion subsidiary of Sumitomo Corporation of America. John then moved to New York to take the position of Vice President, Business Investment in the Risk Management Department of Sumitomo Corporation of America, a $7 billion subsidiary of Sumitomo Corporation of Tokyo, Japan. Finally, John joined Global Stainless Steel Supply of Houston, Texas, a $270 million subsidiary of Sumitomo Corporation, to serve as its Vice President of Finance and Accounting.

John’s expansive background and intrinsic knowledge of finance and accounting matters as they relate to the competitive tire market will prove invaluable to Tire Consultants Group LLC going forward.

Product Conception, Planning, Development and Manufacturing

Dennis, IDSA is a seasoned industrial design professional with product-centric conceptual design and product development experience in the tire industry.

He has held Senior Industrial Designer positions at BFGoodrich, Bridgestone Firestone, and Sr. Global Industrial Designer for Hankook Tire.

Dennis has an M.A. in Sustainable Design/Product Planning and is an advocate for “green” / sustainable design when appropriate. He presented a green methodology for recycling at Hankook’s Global Design Symposium 2007 in Seoul, S. Korea. He also developed (for Hankook) to pre-pilot stage, an innovative manufacturing process for improving quality and incorporating recycling.

In addition to design direction at Hankook, he participated in quarterly Product Planning Strategy sessions in the U.S. and Seoul, S. Korea. He is versed in 3D Modeling, Photorealistic Rendering and 3D Printing Technologies and spearheaded their early adoptions at Hankook and Bridgestone/Firestone. He has been awarded 15 U.S. Patents (most recently for Hankook in 2012) in Tire Design for BFGoodrich, BridgestoneFirestone and Hankook Tire.

Early in his career, he received the Certificate of Achievement Award from the Industrial Designers Society of America (IDSA) for conceptualizing and developing the BFG Comp T/A HR4 and VR4.

In addition to his expertise in the design discipline, Dennis provides Tire Consultants Group with strong proficiencies in ideation/product planning, development, and manufacturing.

Forecasting and Project Management

In his 30 plus years in the Tire Industry Tom has had extensive national and international exposure. His responsibilities have been as varied as Tire Factory Industrial Engineer to Senior Sales and Marketing Executive.

Tom has had direct experience with Cooper Tire and Its numerous brands and affiliations. He also spent a critical time in his career as Sales Operations Director at Treadways Corporation. At that time Treadways was sole marketer of the Sumitomo brand and four highly valued proprietary brands. He went on to assume a senior management post at GITI Tire and played a key part in raising the profile and volume of their brands.

Tom’s particular talents in forecasting and project management fill a key role at Tire Consultants Group LLC.

Tire Industry Logistics; Import, Export and Customs Intelligence

Celinet has 20 years of experience in the rapidly evolving logistics industry. The first five years she did Import and Liquidation Coordination for fresh fruit companies ending at Chiquita Banana where she managed all of the Customs Entry, Inspections and Deliveries of a very time sensitive product through the ports of Philadelphia and Wilmington.

In 1999 she became Import Coordinator for BDP International and managed the DuPont Account. She managed the shipment and deliveries from all overseas warehouses to the client’s locations. While responsible for dealing with vendors and service providers she created a daily tracking system for all shipments.

In 2002 Celinet joined Sumisho Global Logistics – The position of Customer Service Liaison Supervisor was designed for her to work remotely in the Treadways corporation main offices as she was responsible for all logistics pertaining to Purchasing, Direct Sales and Supply Chain from Japan, Thailand, India, China and Indonesia. As this business grew her position increased in importance and she became a direct report to Senior Executives at both organizations.

In 2012 Treadways closed the Pennsylvania office and Celinet became Operations Manager of Entire Displays and Tire Consultants Group LLC in addition to her duties as Export/Import Manager of Fibro Source USA.

Contact info: celinetortiz@tireconsultantsgroup.com