Career Highlights:

  • 20+ years of experience.
  • Disciplines include Business Growth, Marketing, Strategic Planning, and Product Development.
  • Career spans positions at Thomson Technical Leadership Program (RCA and GE Consumer Electronics), OEM Business Development, Aearo Technologies, and Goodyear Tire and Rubber. He is the founder of Blue Ideas, Inc.


With more than two decades of experience in industries ranging from automotive to tools to personal protection equipment, Dan has made formative change in his clients’ businesses, elevating brands while reinforcing and energizing company profitability. He brings extensive experience in marketing, strategic planning, sales, and operations. Dan’s background with midsize and Fortune 100 companies has provided him with broad skills and experience to solidify client relationships while moving our organization in new directions.


Throughout his 20-year career, Dan has focused on everything from the creation and development of consumer products to overseeing e-commerce development for Goodyear Tire and Rubber, a $16 billion global manufacturer. He brings hands-on expertise to critical areas of innovative business development.

Dan began his professional career in 1995, where he served as an engineer on the Thomson Technical Leadership Program. Thomson, based in Indianapolis, IN, is better known by its market-leading brands RCA and GE Consumer Electronics. He moved on to serve as manager of OEM Business Development two years later. In 1999, he became project manager of new product introduction, where he headed product development of all new TV cabinet designs in manufacturing plants in Mexico. He held the post until 2001.

The entrepreneurial spirit beckoned, and, later that year, Dan founded Blue Ideas, Inc., where he created, launched, and managed the enterprise from scratch. The company supplied innovative consumer products in the high-margin computer accessories category. He oversaw every facet of the company for three years.

In 2004, Dan moved to Aearo Technologies, the largest supplier of safety and personal protection equipment. At Aearo, he served as Manager of New Business Development for three years, then was named Senior Marketing Manager of new products, a post he held until 2009. Based in Indianapolis, Aearo logged $450 million in sales before being acquired by 3M. Dan subsequently moved on to Ames True Temper, a manufacturer of outdoor tools. At Ames, he held the post of Director of Marketing and Product development from 2009 to 2013. With these two roles, Dan successfully launched over 200 new products, doubled the size of several business lines, and delivered retail access to thousands of new locations to support this growth.

Dan brought his business expertise and insight to the Goodyear Tire and Rubber Company in Akron, Ohio, in 2013, first as General Manager of Business Development, then as General Manager of e-commerce.

In the business development arena at Goodyear, Dan designed new processes to streamline consumer strategies and enhanced new OE processes to ensure accuracy, facilitate strategy alignment, and deliver quantitative, fitment selectivity models to maximize profitability. As General Manager of e-commerce, Dan was a growth and operations leader, overseeing the process for online product purchasing. He also led internal IT teams to develop new systems to improve inventory access and accuracy for installation partners, as well as integration with large national retailers. Under his leadership the company improved inventory availability, while adding capability to increase installation base. In addition, inventory data improved to an hourly feed under Dan’s watch.

Dan’s deep understanding of business development, marketing, and e-commerce will prove invaluable as Tire Consultants Group undertakes new initiatives to build and serve its growing customer base.


  • Sales
  • Marketing
  • Merchandising
  • Strategic Planning

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