Career Highlights:

  • 40 years of experience.
  • Disciplines include Business Development, System Consulting, and Strategic Planning.
  • Career spans positions at ADP Corporation, Signal Software, OpenWebs; Consultant for MAM Software and Royal 4 Systems.


Peter’s experience in the automotive vertical market has given him both a deep understanding of and keen insight into the machinations of the aftermarket industry, working with dealers, manufacturers, and distributors at all levels. With nearly four decades in the industry, Peter has concentrated on improving sales, as well as increasing productivity and efficiency of different vertical markets, such as manufacturing, distribution, and retailing. He has honed his skills in a variety of venues, all leading to improved sales, sharper systems development, and smarter business enhancement.


Peter has been active in business since 1974, serving as Senior Account Manager in the Dealer Services Division at ADP Corporation from 1993 to 1995. At ADP, Peter managed the strategic planning and development of a new territory for the Dealer Services Division. In that role, Peter targeted new car dealerships using competitive in-house accounting, parts, service management, and dealer communications systems. He performed detailed analyses of dealer operations resulting in increased operational efficiency and productivity, improved customer satisfaction, and increased profitability within each functional area, including sales, finance, parts, and service.

In 1995, Peter assumed the role of Vice President, Sales, at Signal Software in Pittsburgh and subsequently assumed that same role at OpenWebs, an affiliated company offering tire industry-specific software. Peter led a large regional tire and automotive service dealer through the process of determining which point-of-sale system provider could best integrate with their existing back-end system. He also oversaw an effective supply chain management system and provided strategic leadership of a management team to help develop the company’s overall product, marketing, pricing, vertical market, and growth strategies. In addition, Peter developed competitive market analyses and sales plan strategy documents, identified and negotiated with new vendors for catalog content data, and sold the company’s first integrated point-of-sale, ERP, and intelligent B2B and application-to-application trading system.

Since being acquired by MAM Software in 2004, Peter has maintained a consulting relationship with the company, offering their software and services when they were an appropriate solution for a dealer’s business needs.

In 2010, Peter established a consulting relationship with Royal 4 Systems, where he helped shape their standard warehouse management software for the tire industry, prior to introducing it to regional and national retailers and wholesalers. There are now over 40 tire warehouses that have since streamlined their business operations with the Royal 4 warehouse software.

Peter has served as a tire industry business and systems consultant with MAM Software since 2004 and Royal 4 Systems since 2010. He has worked within the automotive after-market helping tire dealers, automotive service centers, and manufacturers to make informed technology decisions on point-of-sale systems, warehouse management, demand forecasting, supply chain and logistics, B2B, B2C, website design and document imaging. Peter also partnered with leading software providers, utilizing their software to help dealers to increase sales, reduce costs, improve customer service, increase productivity, streamline operations, and implement supply chain strategies.

Peter has completed projects for tire retailers, regional tire and automotive parts wholesalers, and for commercial tire dealers that rank among the industry’s largest and most well-respected companies.


  • Business Development
  • System Consulting
  • Strategic Planning

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