- 30+ years of experience.
- Disciplines include Sales, Marketing, Business Expansion, and Distribution.
- Career spans positions at Price Waterhouse, Ford Motor Company, Mazda Motor of America, Wilson Sporting Goods and Goodyear Tire & Rubber Company.
Todd’s success as a senior executive delivering key targets across multiple industries has given him the hands-on expertise to excel on numerous fronts. Throughout his career, he has spearheaded transformational change while amassing talent to propel business.
With more than three decades in the automotive industry and in compatible business environments, Todd has been instrumental in executing quantum change in the areas of sales and marketing — yielding rigorous market growth and innovative distribution systems. He has excelled in B2B and B2C arenas, as well as in diverse industries ranging from sporting goods and vehicle sales management to tire sales, marketing, and distribution.
Beginning his professional career in 1984, Todd served for two years as staff auditor at Price Waterhouse in Peoria, IL, where he performed audits, financial statement presentations, and financial/operational consultation. This included Fortune 100 firms with SEC reporting requirements, owner-managed businesses, and not-for-profit organizations. Subsequently, Todd served as Field Sales Manager for Ford Motor Company, where he managed vehicle wholesaling, served as salesperson and product training specialist, and oversaw merchandising activities, as well as customer satisfaction processes and business management.
From 1991 to 1994 Todd served with Mazda Motor of America, Inc., in Irvine, CA, first as a member of the Amati Task Force where he conducted initial dealer interviews, market evaluations, candidate selections, business plan preparation, and dealer candidate presentations to Amati management, the President and the COO of Mazda Motor of America. He then took the position as Manager of Regional Marketing Programs and Incentives. In this role, Todd oversaw a $415 million incentives budget, developed a rules and regulations handbook, instituted an incentive budget tracking system, and implemented regionalized lease programs and on-line links between regions, corporate, and program headquarters.
Todd moved on to Wilson Sporting Goods in 1994, first as Special Assistant to the General Manager, and then as mid-Atlantic Regional Sales Manager. In this role, Todd developed key accounts (including Edwin Watts Golf Shops, Marriott Golf and Martin’s Golf), resulting in sales of over $20 million annually. He also produced double-digit increases in both sales and distribution by strategically realigning Florida sales territories to allocate additional resources and associates in the company’s fastest-growing market.
From 1996 to 1999 Todd increased sales 38% by managing 10 national accounts (Dick’s Sporting Goods, Sears, and Modell’s) and two outside rep groups by redesigning quarterly sales programs to align with corporate targets. He also led the mid-Atlantic region (a 15-state region with 16 sales representatives) to #1 in 1999-2000 Fat Shaft Cup, which recognized top efforts in sales and quality distribution. He increased iron sales 40%.
In his final two years at Wilson, Todd served as Global Business Director for golf clubs. In this position, Todd managed all business and marketing activities for Wilson’s $111 million golf club business unit, including new product design, development, and market introduction. He also managed the unit’s $9 million advertising and promotion budget. Todd also led highly creative and successful cross-functional teams in consumer concept development and testing, R&D project definition, product testing, supply-chain management, package design, store fixturing, and advertising and public relations.
Todd directed global implementation of all marketing elements with special emphasis on Western Europe and Japan, and developed key strategies with promotional partners, including Golf Digest, Golf Magazine, and Power Bar. He increased premium club sales 33% over two years by focusing product launches on one sub-brand (Deep Red), leveraging advertising and promotion for total product portfolio.
Beginning in 2004, Todd commenced over a decade at Goodyear Tire & Rubber Company in Akron, OH, first as General Manager of the Southeast region, then assuming the role of General Manager in Goodyear’s All-Terrain category. He moved on to become Director of Dealer Retail and Wholesale Distribution, and finally to the post of Senior Director of Channel Sales at Goodyear. Todd developed new sales and distribution strategies to reduce company-owned wholesale centers and to better utilize regional distributors to service independent retailers. He established Goodyear’s Tire & Service Network, which executed service brand strategy for tire dealers and brought alignment with independent board to oversee Network marketing and expenditures.
At Goodyear, Todd also re-deployed the field selling organization and operational support teams to align resources with growth markets and efficiently execute against sales targets to service wholesaler distributors and large retailers, among them Wal-Mart. Further, Todd led the Consumer Replacement sales organization with nine sales channels and over 850 associates responsible for delivering 42 million units, $4.2 billion in total revenue, and a key contributor to 12 consecutive quarters of record profits in North America.
Todd’s vast background and hands-on experience in sales, marketing and distribution will be a boon to Tire Consultants Group as it leverages new initiatives and makes deeper inroads into the tire industry.
- Business Expansion