Richard A. Clarke
Career Highlights:
- 35+ years of business development and marketing experience with heavy focus on tires and related industries.
- Disciplines include branding, marketing, demographic market segmentation, and digital media for more than 100 automotive products, including: Hankook Tires, Mobil Oil, Hertz Corp, CarMax, Hennessey Industries, Hino Trucks, and Prestone Antifreeze.
Bio
With more than 35 years of business development and marketing experience, Rich provides expertise in all aspects of branding, marketing, demographic market segmentation, and digital media. Rich has helped clients like Hankook Tires, Mobil Oil, Hertz Corp, CarMax, Hennessey Industries, Hino Trucks, and Prestone Anti Freeze and more than 100 automotive products elevate their brand and increase awareness.
His 20+ years working as AOR for Hankook Tire America was highlighted when he conceived and implemented a multi-level sports marketing program through contracts with MLB, NBA, NFL, NCAA, and NHL. He successfully leveraged these sports marketing programs to promote the Hankook brand in more than 1500 independent tire dealers, reaching millions of sports fans nationwide. He developed complete, integrated marketing programs designed to increase brand perception and sales for over 30 tire products. Additionally, he was responsible for developing the names for seven brands — the DynaPro, (a series of LTR products) became original equipment on the best-selling truck in the world, the Ford F150.
Whether working with retailers or manufacturers, Richard understands the dealer’s needs and how to help them succeed.
Rich is a Cofounder of Fifteen Degrees, a New York City-based digital marketing and branding agency.